• Jeff Lopes

A Proper Colour Palette Can Set Your Company Apart

Updated: Sep 29

Your companies color palette is defined as in RGB and CMYK colours and these colors can also drive an instant feelings to your customers. The power of how our mind perceives color is amazing and you need to tap into that when creating log and company palette. Learn about Branding Power


RedRed stands for passion, excitement and anger or aggression. Red seems to command our attention, making our eyes stop.

OrangeOrange stands for playfulness, vitality and friendliness. Orange seems to enlight a sense of energy in us.

Sky BlueA light shade of blue like baby blue or sky blue sets a feeling of tranquility, trust, openness. It can also press a sense of innocence.

PinkPink stands for femininity, youth and innocence. It also offers a larger range from modern to luxurious.

YellowYellow gives the sense of happiness, youth and optimism, it is also very eye catching and entices the feeling of affordability.

GreenGreen entitles prosperity, growth and a direct connection to nature.

Black — Black offers a sense of power, sophisticated, edgy, luxurious and modern feeling. Allows for a clean simple feel as well.

Navy BlueNavy Blue stands for professionalism, security and formality. It is mature and trustworthy color that is often associated with front Line Workers.

PurplePurple gives us the feeling of royalty, creativity and luxury and a sense of style.

BrownBrown creates a earthy and slightly rugged old-fashioned look or mood.

WhiteWhite sets a tone for cleanliness, virtue, health. It can range from affordable to high-end and offers a clean simple feel.

Grey Grey pushes more towards neutrality. It can look more classic, serious and add a mysterious or mature feel to the brand.


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